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12/F, 62 Victoria Road
Kennedy Town
Western District
Hong Kong

Lexus UX300e - The Phygital Venture

Joe Kwan | 2022.04.15

Integrating the online and offline worlds, “Lexus UX300e - The Phygital Venture” bridges the gap between the physical world and the digital. The term “Phygital” comes from the fusion of the words physical and digital. In short, it is nothing more than the integration between the physical world and the digital world.
In a time where the digital world is so omni-present, it’s important to not lose sight of the relevance and presence that physicality can provide, especially the driving experience.

Lexus UX300e - The Phygital Venture
Joe Kwan
 | 2022.04.15

Joe Kwan, a multidisciplinary designer working with mediums such as branding, products, graphics, NFTs, etc. In 2014, Joe initiated ANICORN as one of the most energetic design practices in Hong Kong. Joe collaborates with international artist / designer / organisation - Daniel Arsham (New York), M/M (Paris), Philip Colbert (London), NASA (US) to create collaboration project. The collaboration defines a new perspective of time through timepiece design. Joe Kwan's works have been selected for numerous international design awards including: British D&AD Awards, Australian Graphic Design Association (AGDA) and Hong Kong Designers Association Awards.

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