Integrating the online and offline worlds, “Lexus UX300e - The Phygital Venture” bridges the gap between the physical world and the digital. The term “Phygital” comes from the fusion of the words physical and digital. In short, it is nothing more than the integration between the physical world and the digital world.
In a time where the digital world is so omni-present, it’s important to not lose sight of the relevance and presence that physicality can provide, especially the driving experience.